Marketing trends, customer loyalty and more: Interview with the Head of the Payop Marketing team We continue to introduce you to the key players of the Payop team. This time, we talked with Maksym Sokur, the Head of our Marketing team, about his journey in marketing, customer loyalty, industry trends, and forecasts. → Can you […]
Retailers face a number of payment-related challenges all the time. For instance, a difficult checkout flow can lead to cart abandonment and, as a result, revenue loss. However, according to Baymard, an optimised checkout could increase conversion rates by up to 35,26%. So let’s look into the most universal issues and find out how you […]
We all know that building trust with your shoppers is not an easy task. Even if you have the best product on the market, you’ll have to ensure that your eCommerce site conveys trustworthiness. The list of things you have to undertake to make your brand more trustworthy can be quite extensive. You shouldn’t just […]
To be successful, it is important for any company to establish a smooth and fast process for accepting payments from its customers. First, a company needs to understand what considered a high-risk business merchant account and how to get instant approval for a high-risk merchant account. After all, where will customers send money for purchases […]
Conversion is the magic word for any company. It’s a goal that requires a lot of resources. And it’s not just about money, but also human resources, time, etc. So how do you increase conversion rates without going bankrupt? We’ll look at it right now. The average conversion rate. Is there one? Yes, there really […]
Although the online business provides access to a huge number of opportunities and the much-desired freedom, both financial and vital, many people are still skeptical about making money online, preferring working 9/5. Of course such a job has some pros whether it is the live communication with colleagues, feeling more secure or social guarantees. But […]
Many people mistakenly believe that the main value for a successful company must be profit. After all, that’s what a company has to work for, right? Actually, not exactly. Profit is only the result of high customer loyalty to your company. Why is customer loyalty so important? The answer to this question is incredibly simple. […]
The modern payment services market is influenced by many legislative and regulatory acts. However, the biggest influence is exerted by the EU Payment Services Directive PSD2. What is PSD2 and why does it have such an impact on all financial market participants? What is the PSD2 regulation and why is it needed? You will get […]